As announced in recent days, Liverpool will look back on its shirt sponsor from next Friday, when the contract with Carlsberg . We have talked about Coca-Cola, Budweiser and many more multinationals but finally it looks like the new sponsor will be the British bank Standard Chartered , one of the largest in the world. While still not official, the news is running like wildfire among the editors of the major British newspapers.
The figures used are 20 million pounds annually, and a duration of 4-year contract. A total of 80 million will not come anything bad to the coffers of Liverpool, and paralyzed a little criticism from fans after the announcement that Carlsberg , after seventeen years, would sponsor the Liverpool FC.
is a shame, Carlsberg was great on the shirt, and after so many years it will be strange not seeing his name in big games, and so are not. But the pounds command, and if it is for the good of the team is welcome.
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